Southend passes ‘GO’! City gets its own place on the famous Monopoly board

At a Glance

• Official MONOPOLY: Southend-on-Sea Edition has been revealed.
• More than 30 Southend landmarks and organisations appear on the board.
• Southend Pier and Southend United take the top-ranking dark blue set.
• The game is now on sale in shops across the city and online for Easter 2026.

Advance to Southend Pier. And if along the way you fancy snapping up the whole of the city’s crown jewels then you can do so… for just MONOPOLY Money.

Today sees the ‘Big Reveal’ of the official MONOPOLY: Southend-on-Sea Edition. The launch takes place at The Palace Theatre, which gets to land on a leading spot on the new board. At the same time the game goes on sale in shops across the city, as well as online, just in time for Easter 2026.

In all, more than 30 Southend-on-Sea landmarks and organisations feature on the board, including Southend Pier, The Palace Theatre, the Cliff Lift, Cliffs Pavilion, the central Museum and Planetarium and lots more of the city’s A-Lister landmarks and organisations.

The four train stations from the classic London MONOPOLY take on a local twist too. They become a travel set and include the Airport, as well as Southend train station.

Two Southend based charities also get to ‘Pass GO’. Homelessness charity HARP and children’s cancer support charity Gold Geese both get to star on Community Chest spaces all on their own. Katie Southgate, founder and CEO of Gold Geese, said:

“We’re a tiny local charity so we’re over the moon to make it on to the iconic Southend Monopoly board! We’re excited to share the game with the families we support.”

Other features in this edition see the Chance and Community Chest cards customised, with one of the bespoke cards rewarding players with a whopping one year’s supply of cockles from Osborne’s.

Leader of Southend-on-Sea City Council, Cllr Daniel Cowan, said,

“Seeing Southend’s incredible landmarks, hardworking charities, and much-loved independents celebrated on the iconic MONOPOLY board is a moment of real pride for our city.

“This edition captures the character, joy, history, creativity, and energy that make our home such a vibrant place to live, work, and visit. I can’t wait for residents, MONOPOLY fans, and yes, me included, to open the box and see our story come to life square by square.”

In true MONOPOLY style, much-loved Southend-on-Sea toyshop Toys ‘N’ Tuck on Queens Road gets to land a big ‘double’. That’s because as well as selling the game, it features on its very own square too. The leading toy store gets to land on a red square, which in the classic London MONOPOLY board was Fleet Street. As MONOPOLY fans the world over know, there are eight different coloured property sets.

Emma Dadswell from Toys ‘N’ Tuck said:

“As an independent family business that has stood the test of time for 34 years now, we are so honoured and excited to be a part of the board as a reflection of our lovely loyal community here in Southend!

“We have been taking lots of pre-orders and have been counting down the days to the big launch day.”

The top-ranking dark blue set in the game goes to Southend Pier and Southend United. The Pier replaces Mayfair from the classic London game and is the most expensive property to buy in the game. Southend Utd appears on the Park Lane spot from the classic and is the second most expensive property to purchase.

When it was announced last year that Southend-on-Sea is getting the full MONOPOLY treatment, the public was invited to send in suggestions for landmarks and organisations to star in the game. “We’ve been wonderfully spoilt for choice putting this board together,” adds Mr. Ben Ladd Gibbon, Partnership Manager at Winning Moves UK. “Thank you to everyone who took the time to send in suggestions.”